This is not just a slogan to us. Over the past 40 years, we have dedicated ourselves to providing the best there is to offer in each of our products. This includes our proprietary grip compounds which have been extensively researched and tested by top athletes around the world to ensure that they provide the highest level of comfort and longevity possible. We are also the innovators of the Lock-On Grip system, which innovated the way in which grips are installed and secured to the handlebars and still remains the worldwide standard for grips. This is also the reason that we have chosen to continue producing our grips exclusively in our own facility, right here in the USA! We remain dedicated to maintaining the highest possible product quality in each of our core products; Grips, Handlebars and Controls. Each product developed in-house at ODI, built to our specifications, materials facilitated through long term relationships with our suppliers and tested with professional athletes racing in the highest level of worldwide competition. ODI. Observe. Design. Innovate.